SAN LUIS OBISPO, Calif., Jan. 8, 2015 (GLOBE NEWSWIRE) — via PRWEB – SMS Masterminds, a division of the publicly traded SpendSmart Networks, Inc. (SSPC) a national full-service mobile and loyalty marketing agency, started the new year off with over 3 million subscribers participating in their nationwide loyalty programs as of January 1, 2015. This landmark arrives 12 months after reaching the 1.5 million customer mark early January 2014. “These 3 million consumers have affirmed the value of our model: they openly and actively opted in to receive our text message alerts on their mobile phone. They have expressed their desire to develop a closer relationship with their favorite local merchants. We’re helping merchants capitalize on that desire.” explains Alex Minicucci, CEO of SpendSmart.